Strategy In Session: Editor’s Note

Ina world so forever changing, and constantly evolving, nothing seems fixed — or promising to remain the same — the biggest question is, how should we be conducting ourselves, in business and in any functional institutions such as our communities.

Welcome to Strategy In Session, an ongoing series that forever questions our existence and our contribution to life in general, not just in work, but in life as well. In this series we explore variety if ways — ideas and possible possibilities that will see us answer the most complex issues, such as — the current state of the world we live in.

Sit back, enjoy and share your insights with us.

Nelson Moropana (Brand, Business & Strategy)

Milpark, Johannesburg

Nelson Moropana

With over a decade of expertise in narrative-driven content marketing, not just telling stories, but crafting strategic narratives that connect brand purpose to audience needs in meaningful, measurable ways. My responsibility as a creative ranged from conceptualising high-level brand and performance campaigns to always-on digital, OOH, radio, using storytelling to build brand love, drive engagement, while delivering commercial results. Having chaired student media publications, and managed accounts, I’ve always felt that there is more. Having shaped the broader brand strategy: collaborating on positioning, refining go-to-market plans, and influencing how creative ideas translate into business value, this is a new and an exciting chapter.